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Services1. Website Development2. Website Support3. Website Promotion4.
Marketing and Advertising
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Branding, Naming and Design
Brand, in contrast to the definition of "trademark" is not a legal concept, but a term used in the consumer environment for identifying and promoting products on the market. There’s more to brand than advertising or marketing. That's all the information about the product that comes to a person’s mind when he or she sees its logo or hears the name. Branding implies a set of measures and stages of brand development and its future progress, maintenance, management and development planning. Naming is a professional development of a name for a product, model range, company and brand. The task of naming is to create the original name for a company or a product, making it easy to recognize and emphasize the benefits. Naming implies that the experts who create the name, conduct the necessary market analysis, pre-consider the ways of name’s graphical display and further use of the trademark, advertising campaigns, packaging elements or corporate identity. Design - after determining the brand requirements, identifying your preferences and project features the developing of the design concept begins. Creative proposals put in the basis of the concept, take into account the existing corporate identity or offer a new one. Graphic idea of advertising design is based on the general tasks of your advertising campaign. At this stage, depending on the tasks several options for layout, logo design, printing module, corporate identity, posters, banners, packaging, etc are offered. See also: Branding, Naming and Design, Corporate Identity Development, Package and Label Design, Printing Design, Outdoor Advertising, Mediaplanning, Internet Advertising, Mobile Marketing, Viral Marketing, QR code, Radio Commercials, Advertising Media, Exhibition Design, Flash animation, banners, 3D-modeling, Photography.
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