Services
Marketing and Advertising
Branding, Naming and Design
Corporate Identity Development 
Package and Label Design
Printing Design
Outdoor Advertising
Mediaplanning
Internet Advertising
Mobile Marketing
Viral Marketing, QR code
Radio Commercials
Advertising Media
Exhibition Design
Flash animation, banners
3D-modeling
Photography
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Corporate Identity Development
Corporate identity (or corporate style) is a set of graphical forms and design principles, combined into a single concept, whose main task is to distinguish the company among others, and to create a recognizable image in the eyes of consumers. Corporate identity is an essential element of the company's image, and the foundation of its brand.
Corporate identity is developed on the basis of the logo and sign. In the beginning the key elements , such as the main style idea, colors, and fonts are identified.
Standards and recommendations for applying corporate symbols in the media style are developed. The media in this case can be anything: the internal documentation, outdoor advertising, web site, office building.
After finishing the development of corporate style the designer team draws up guidelines for its use. The manual can be called the brandbook, the guideline, the design standards.
See also:
Branding, Naming and Design,
Corporate Identity Development,
Package and Label Design,
Printing Design,
Outdoor Advertising,
Mediaplanning,
Internet Advertising,
Mobile Marketing,
Viral Marketing, QR code,
Radio Commercials,
Advertising Media,
Exhibition Design,
Flash animation, banners,
3D-modeling,
Photography.
For free consulting on website development, support, website promotion or advertising campaign implementation please contact our manager +1 (718) 568-9771, info@idatalex.com. Or ask a question by filling in the form.
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