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Media planning is the planning of advertising campaigns, based on the selection of media (TV, print, radio, outdoor advertising) to deliver advertising messages, as well as optimization of ad placement in terms of coverage, price and other characteristics.

Media planning includes:

• Market analysis, target audience and marketing situation research;

• Establishing promotional objectives;

• Identifying the priority categories of media;

• Determining the optimal performance (TRP, Coverage, Frequency, etc.);

• Planning stages of an advertising campaign in terms of time;

• Distributing the budget to media categories.

See also:

Branding, Naming and Design, Corporate Identity Development, Package and Label Design, Printing Design, Outdoor Advertising, Mediaplanning, Internet Advertising, Mobile Marketing, Viral Marketing, QR code, Radio Commercials, Advertising Media, Exhibition Design, Flash animation, banners, 3D-modeling, Photography.

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