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Services1. Website Development2. Website Support3. Website Promotion4.
Marketing and Advertising
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Internet Advertising
There are several types of Internet advertising: Media advertising is placing text and graphic advertisements on advertisement websites. It is in many ways similar to advertising in printed media. However, the presence of a hyperlink in a banner and the animation greatly extend the impact of media advertising. Typically, media advertising is carried out in the form of banner advertising. Contextual advertising is placing texts and graphics alongside search results on search engines. The demonstration of advertising messages depends on the user's search query. Typically, search engine advertising is carried out in the form of text advertising. E-mails and newsletters. E-mail is available to almost all the web users; e-mail newsletters work directly and reaches specifically the user you require enabling personalized communication; it is interesting from the recipient’s standpoint, the message can be spread among his colleagues and friends. Video advertising on the Internet is the creation and distribution of video clips. Commercials are shown on the websites from the ad network that supports video advertising and also subject to viral marketing. The commercials activated by interested users are an attractive and effective channel for advertisers to send messages to their customers. Hidden marketing is a tool for non-advertising promotion. The communications, arrayed by a network marketing technology, are based on indirect effect. Hidden marketing offers a more "personalized" approach to each customer when the information about a product or service is presented in easy format. The main feature of hidden marketing is information that the consumer receives from the consumer, is received and assimilated much easier than just a slogan. At different times such market leaders as Sony and Microsoft were using hidden marketing. Hidden marketing is often used for spreading the information in social networks and blogs. Viral marketing is an advertising method based on people’s habit to share information with others. It also often used to spread the information in social networks and blogs. The essence of viral marketing is that users themselves broadcast the message containing the necessary information, voluntarily – just because it interests them. Viral marketing is a strategy in which the product, service or advertising influence the person by “infecting” him or her with the idea of spreading certain content this way making this person an active retranslator. The popularity of viral marketing has been notably increasing: fast internet channels allow users to easily share videos, photos and music files. Spreading of the viral marketing is also contributed by the growing popularity of various online communities, blog hosting sites and social networks (livejournal.com, myspace.com, facebook.com, vkontakte.ru, odnoklassniki.ru, moikrug.ru, liveinternet.ru, etc.). See also: Branding, Naming and Design, Corporate Identity Development, Package and Label Design, Printing Design, Outdoor Advertising, Mediaplanning, Internet Advertising, Mobile Marketing, Viral Marketing, QR code, Radio Commercials, Advertising Media, Exhibition Design, Flash animation, banners, 3D-modeling, Photography.
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