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Viral Marketing, QR code

Home / Services / Marketing and Advertising / Viral Marketing, QR code

Viral marketing is an advertising method based on people’s habit to share information with others. It also often used to spread the information in social networks and blogs.

The essence of viral marketing is that users themselves broadcast the message containing the necessary information, voluntarily – just because it interests them.

Viral marketing is a strategy in which the product, service or advertising influence the person by “infecting” him or her with the idea of spreading certain content this way making this person an active retranslator.

The popularity of viral marketing has been notably increasing: fast internet channels allow users to easily share videos, photos and music files.

Spreading of the viral marketing is also contributed by the growing popularity of various online communities, blog hosting sites and social networks (facebook.com, twitter.com, livejournal.com, myspace.com etc.).

QR code

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The «QR» is derived from «Quick Response», as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Most current Japanese mobile phones can read this code with their camera.