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Services1. Website Development2. Website Support3.
Website Promotion
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Website Promotion
White hat SEO Website optimisation performed without the use of promotion methods officially banned by search engines is called the white hat SEO. If your website is experiencing promotion difficulties or is invisible for search engines it is possible that specialists involved in the promotion of your website use gray hat or black hat SEO schemes so the site is under the sanctions. Grey hat SEO When the specialist who is responsible for website promotion uses the methods prohibited by search engines for example, uses links exchanges including automatic ones, is buying links from other sites or participates in the counter cheating, etc. Also, gray hat SEO methods are excessive keyword density making the text unreadable and aggregation of third-party content (i.e. theft). Black hat SEO Black hat SEO scheme works through the use of doorways, pages and resources created (often automatically) specifically for search engines. In theory, a person should not read the text posted on the doorway since it is a meaningless set of keywords used in a number of search requests. Doorways are usually created to attract search engine visitors that use rather low frequency search requests. This approach excludes the possibility of doorway getting into search engine result page, but on the other hand allows doorway to exist for some time without search engine sanctions. Methods of doorways promotion are violating all rules of search engines, it is spam of external resources (guestbooks, forums, directories, blogs, wikis, etc.) where the link to a doorway may remain. Also, the black hat SEO techniques include the use of so-called hidden text on the website. This text is not visible for users, but search engine can easily index it. Usually hidden text contains keywords to make the page more optimised. See also: Search Audit, Google, Yahoo, Into Search Engine TOP-10, SEO Optimization, Website Promotion, Search Engine Registration, Directory Submission, Search Engine Promotion, Link Exchange, Link Purchasing, Page Rank raising, Maintaining the Top-10 Positions, Contextual Advertising, Banner Advertising, Promotion Cost Estimation.
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